The 2017 book report educational publishing and edtech june jamrich parsons presented at the text and academic authors association annual conference june 10, 2017 2. When analyzing the ebook market share in 2019, the data changed a bit. Books market size, share, analysis global industry. The amazon book market share is huge because amazon does books better than anyone else. The first, released in april by market research firm npds pubtrack digital, saw the unit sales of ebooks fall 10 percent in 2017 compared to 2016. Ebook unit sales share on apple worldwide 2017, by publisher category ebook unit sales share on kobo worldwide 2017, by publisher category adult non fiction books sales in the u. Books are back because amazon likes them financial times. In the first half of 2017, compared to the first half of 2016 prek12 instructional materials had. Books market size, share, analysis global industry report. Apr 25, 2018 over the course of the past five years ebook sales continue to fall. How your users research is just as important as what they research. Meanwhile, indie authors will continue to take market share from traditional publishers.
Amazon has been making up the lost legacy ebooks with kdp select and apub sales. Publishers who continue to prioritize print over digital will do so at their peril. There are many things one can say about amazon, good and bad, but at the end of the day, it sells more books than any other retailer for a very good reason. Learn how public libraries select, curate and purchase ebooks. The technologys broad market applicability and relevance are clearly paying off. Unlike nielsen pubtrack and the aaps statshots, which only tally selfreported sales from a narrow sector of todays expanded publishing industry, bookstat lets you see the whole market. Traditional publishing ceos are happy to sell fewer ebooks. The future of ebook publishing may increasingly belong to the. Ebooks and other digital formats made up 18%, down from 23% in 2016 and a market high of 29% in 20. Amazon has an even bigger share of the ebook market than we thought author earnings report 9 october, 2015 9 october, 2015 ebook sales 26 comments conventional wisdom says that amazon has 65% of the us ebook market. Traditional publishers ebook sales drop as indie authors and. Traditional publishers sold 10% fewer ebook units in 2017 compared with the previous year, according to data released by pubtrack digital. Ebook market share 2019 ebooks make up 18% of total book sales. Ebooks mn is an online collection covering a wide variety of subjects for readers of all ages, and features content from our states independent publishers.
Npd pubtrack digital tracks ebook sales but because it is a publisher datashare model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Jun 21, 2018 ebook unit sales share on apple worldwide 2017, by publisher category ebook unit sales share on kobo worldwide 2017, by publisher category adult non fiction books sales in the u. Ebooks are stupid, says head of one of worlds biggest publishers. Its no wonder that amazons kdp remains the most popular platform for authors to sell ebooks on. To examine how big five versus nonbig five legacy market shares at amazon have trended, we need to look at each book format separately. Amazon ebook sales distribution by publisher type 2017. Cddvd formats maintained a 15% share in 2017 after increasing steadily from a low of 4% in 20. Digital, saw the unit sales of ebooks fall 10 percent in 2017 compared to 2016. The bad news about ebooks nielsen reports units fell 16% in 2016 compared to 2015. With around 3000 publishing houses and 25 billion euros of publishing revenue in 2015, the united states of america ranks first as the biggest publishing market in the world. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. And at publishing perspectives, we find this component of the newly released information on the american market interesting.
Unlike nielsen pubtrack and the aaps statshots, which only tally selfreported sales from a narrow sector of todays expanded. Kobo content sales up 60% in 4th quarter 2017 mostly due to. Traditional publishers sold 10% fewer ebook units in 2017 compared. The ebook market is projected to grow at a cagr of 3. Between january and september of 2018, revenue from ebook sales in the u. Traditional publishing ebook sales dropped 10% in 2017 forbes. Publisher ebook sales fell 10% in 2017 the digital reader. The myth about print coming back and bookstores on the rise jane friedman i belong to a wide range of facebook groups and follow a lot of media news, and few things are more frustrating than people who celebrate the apparent resurgence of print and the comeback of independent bookstores as some kind of win over ebooks and digital. Jun 08, 2018 this led to more units being sold in 2017, but because of a drop in ebook prices 5. Furthermore, multi lingual features of ebooks is an advantage which is expected to help gain share over the projection period. While other ebook platforms direct users to titlelevel results, gale ebooks are designed to crosssearch all of your ebooks to pinpoint relevant material.
Sales have been fluctuating over the past few years, decreasing year on year from 20 to 2016, however sales peaked in 2017. Learn how to market and sell selfpublished ebooks to libraries. In 2016 they experienced a decline of 14% in 2017 they plummeted another 10%. Over the course of the past five years ebook sales continue to fall. Amazon has an even bigger share of the ebook market than.
Indie ebooks now control somewhere between 10% and 20% percent of the market. Recent data from the publishers association indicate a. The 2017 global ebook report is available at a price of 20 here. How real books have trumped ebooks books the guardian. You have to defend the logic of your market against the interest of the big technology companies and their business. Although amazon does not report its book publishing figures, an amazon spokesperson says that a mazons us and worldwide kindle book sales grew in. Big five publishers ebook market share fell 12%, small publishers and. Even with the invention of the internet, reading the written word continues to be a popular past time. The 7 most popular platforms to selfpublish your ebook. This statistic presents ebook sales as a percentage of total book. Total sales were 162 million in 2017 rather than the 180. May 19, 2018 the first, released in april by market research firm npds pubtrack digital, saw the unit sales of ebooks fall 10 percent in 2017 compared to 2016. Managing editor mari kesselring discusses publishing at flux, an imprint of north star editions and one of the ebooks minnesota publishing partners.
Traditional publishers ebook sales drop as indie authors. The smashwords annual ebook survey shows how dominant selfpublished romance novels have become in short, the romance genre accounts for a staggering 87% of the top 100 bestsellers on smashwords and their aggregators. Half of all learners now prefer ebooks, the company said. Jan 22, 2018 to examine how big five versus nonbig five legacy market shares at amazon have trended, we need to look at each book format separately. However, the bestseller market still seemed to be dominated by the big five. Amazon ebook market share 2017 publishdrive analyzed the sales numbers of publishers signed up and found that in the case of english titles, only 39% of the sales volume came from the amazon ebook market 2017 first 3 quarters. The amazon store accounts for 80% of ebook sales across englishlanguage countries. Romance books dominate the ebook selfpublishing market.
Oct 02, 2018 ebooks and other digital formats made up 18%, down from 23% in 2016 and a market high of 29% in 20. Traditional publishers priced themselves out of the market, and their 10% drop in 2017 is just the latest evidence that the value a traditional publisher adds whether editing. Jul 23, 2018 and at publishing perspectives, we find this component of the newly released information on the american market interesting. Learn how a successful library ebook marketing strategy can help you sell more ebooks at retail as well. The buying decision in case of this segment is with the consumer. Sales in the educational market, particularly in the u. We can see that sales for amazon ebooks through publishdrive jumped by 8%, from 39% in 2018 to 47% in 2019. The dramatic trend line in this chart certainly reflects our own experience with consumer ebooks notescholarly ebooks cut a very different, more orderly trajectorynote over the last 17 years and leads me to think that, although the ebook might be in its trough of disillusionment, it is poised for sustainable growth. Oct 18, 2017 author earnings reports the market share of lowerpriced selfpublished ebooks continues to growwhile publishers like dohle are proud of having managed to hold their market share down to 20% of traditionally published works. Use features like bookmarks, note taking and highlighting while reading writers market 2017. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Selfpublished romance ebooks account for a staggering 87% of smashwords ebook sales. Print books including paperback, mass market and hardback account for more than 70% of publisher revenue of trade books. Ebook market size, share, analysis, 20142024 industry.
Why does the amazon books store dominate the book market. Physical bookstores have retained a market share in germany of 47. Publishdrive analyzed the sales numbers of publishers signed up and found that in the case of. The comments about the market not doing well is greatly exaggerated.
May, 2018 npd pubtrack digital tracks ebook sales but because it is a publisher datashare model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Higher education is not evenly distributed by type of institution or by student enrollment. An ebook is the digital or electronic version of a book and can be read on various devices such as specific ereaders e. How to selfpublish an ebook in this article, ill go through why selfpublishing an ebook is a good idea, how to format an ebook for publication, exclusivity vs going wide on multiple platforms, the specific sites available for selfpublishing ebooks and what information you need, thoughts on pricing, and piracy. How to write an ebook single nonfiction bestseller bookbaby blog january 24, 2017 at 9. A good designer interprets the writing alongside the. Many opportunities for worldwide book sales lie outside of the usa. The myth about print coming back updated jane friedman.
Feb 20, 2018 ebooks are stupid, says head of one of worlds biggest publishers. But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing independent ebook publishing. The most popular source of ebook market share data comes from author earnings report now known as. Most of the genres such as fiction, nonfiction, literature, young children are covered under this segment. What are the most successful selfpublished authors learning in 2017. In august 2019, the american association of publishers, which represents mostly traditional book.
The books market based on product type is bifurcated into trade and other. Overall, six american companies were among the worlds 50 largest. Npd reported on wednesday what everyone already knew from the past few years of aap monthly revenue reports. Dec 11, 2017 the worlds largest publishing markets. Bookstat is the only industry data service that tracks all online book purchases at the retail point of sale regardless of publisher type. Mar 26, 2017 the myth about print coming back and bookstores on the rise jane friedman i belong to a wide range of facebook groups and follow a lot of media news, and few things are more frustrating than people who celebrate the apparent resurgence of print and the comeback of independent bookstores as some kind of win over ebooks and digital. The ultimate ebook industry analysis publishing with love.
Overall, six american companies were among the worlds 50 largest publishers. Traditional publishing ebook sales dropped 10% in 2017. February the association of american publishers releases data showing that the us adult ebook market declined 16. From pw unit sales of traditionally published ebooks fell 10% in 2017, compared to 2016, according to figures released by pubtrack digital, part of the npd book group. They control what they pay the author or publisher for that book for whatever the measure of reading is.
Ereader sales slack as paper books reclaim market share. The most trusted guide to getting published kindle edition by brewer, robert lee. Audiobooks more than doubled their share since 2011. E book unit sales share on nook worldwide 2017, by publisher category book revenue in argentina 20152021, by format consumer and educational book publishing revenue worldwide 2008 2017, by platform. Here you can convert and sell your book to millions of potential readers. Jul 27, 2018 although amazon does not report its book publishing figures, an amazon spokesperson says that a mazons us and worldwide kindle book sales grew in 2017, and continue to grow in 2018, with. Statistics on digital publishing in china ebooksereading. In 20, the digital sales market share amounted to just over 12 percent and is expected to more than double by 2018. The latest available data 20162017 from the national center for education statistics reports a total of 4,360 colleges and universities in the united states. In fact, penguin random house was the leading ebook publisher in the first half of 2014, with 250 bestsellers released in that time. Download it once and read it on your kindle device, pc, phones or tablets.
Below is a chart that shows the market share of various trade book formats for the first half of the year from the past six years. The ecommerce giant controls something north of 70% of the ebook market, says mark coker, the founder and ceo of smashwords, a company that helps authors and publishers distribute ebooks. We expect rentals to peak at about 30 percent of assigned textbooks, taking share primarily from used books. Apr 25, 2018 npd reported on wednesday what everyone already knew from the past few years of aap monthly revenue reports. Our surveys suggest that student awareness of the rental market is already high and that future rental intent has slowed drastically since 2012. Apr 19, 2018 3 if people across all platforms are buying less legacy publisher ebooks then it follows that the p.
Ebooks mn is an online collection covering a wide variety of subjects for readers of all ages, and features content from our states independent publishers this interview 717 has been condensed and edited by kristen daily, ebooks mn. Publisher continues to target digital growth to increase revenue. Its no wonder that amazons kdp remains the most popular platform for authors to sell ebooks on here you can convert and sell your book to millions of potential readers pricing. From a retail standpoint the market has seen sweeping changes in recent years.